The Mighty Land Rover

Think about the toughest off-road challenge in the world. It's not called the Mitsubishi G4 Challenge, or the Toyota G4 Challenge for a very good reason. Simply put, no other range of vehicles on the planet can compete with the Land Rover range for an all round, all terrain vehicle.

Be it a classic Series I Land Rover, The eternally popular Discovery or the all-conquering high power Range Rover Sport. They stay at the top of the automotive food chain for one simple reason. They are great on AND off road.

There are faster, more powerful large 4x4's on the market like the Porsche Cayenne and the higher priced versions of the ML series by Mercedes and there are vehicles purely designed for use off-road like the Humvee (not to be confused with the civilian Hummer version by General Motors) or the Mercedes UniMog. But as stated before, none of these vehicles can compete realistically on both planes with the Land Rover.

This strategy has been at the heart of Land Rover's design methods since the incarnation of the very first vehicle to roll off their Solihull production line in 1948.

Let us not poke fun at all the pretenders to Land Rovers throne, most of the vehicles mentioned here do what they're designed to do very well. Be it sheer speed on the motorways, or rugged reliability over rough terrain. They have been designed very well to do one or the other.

The truth is, if you want a vehicle that performs well on the tarmac and handles splendidly off-road then there is only one realistic option. Need I say it again?

Land Rover "The Best 4 x 4 x Far".